Overview

Our brief was simple in nature but ambitious in its aim; to provide a fully integrated marketing campaign which increases overall brand awareness, whilst simultaneously increasing community engagement and understanding of key brand messages.

 

 
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Creative Consultancy

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Photography

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Video Production

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Social Media Account Management

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Graphic Design

 

 

 

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Design and Branding

JDG are tasked with providing a full suite of printed collateral for Wellington College. Ranging from Prospectus’ to Newsletters and Calendars we the JDG team work to deliver beautifully designed print collateral for us in both internal communications and external marketing campaigns. Emphasis is placed on brand vibrancy and consistency to ensure that the Wellington brand experience is consistent across all platforms.

 
 

 

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Social Media Management

Embarking on a 12-month schedule of social media management, weekly photography and film production, we developed a fully integrated campaign spanning multiple platforms to raise awareness for the brand messaging and increase community engagement online. The focus was on capturing the vibrancy of college life with an emphasis on pupil engagement during their time at the school.

The highlight of the social campaign is the strength of the College’s Instagram which has benefitted from the regularity of professional photography and consistent #s to communicate key messages to the Wellington Community.

After 12-months working with across all Wellington College’s marketing channels our campaign had reached over 2 million people in the UK and overseas with community engagement up a staggering 227% from previous years. The video content we produced was viewed by more than 60,000 people within the Wellington Community and to prospective parents, resulting in website leads from social media increasing by up to 300%.

 
 

 

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Photography & Film

Joshua Design Group are tasked with documenting the fizz and excitement of life at Wellington College. Wellington engaged us to capture weekly events through both film and photography to form the basis of content across all platforms, internal communications, digital marketing campaigns and external comms. The result is a continually growing resource of high end photography which showcases the breadth of opportunities available to a pupil at the College.

 
 

 

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The Joshua team’s approach has been inventive, creative and thoroughly professional - their work is making serious waves in the education sector.”

Tim Head, Wellington College

 

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