Social Media Management
Embarking on a 12-month schedule of social media management, weekly photography and film production, we developed a fully integrated campaign spanning multiple platforms to raise awareness for the brand messaging and increase community engagement online. The focus was on capturing the vibrancy of college life with an emphasis on pupil engagement during their time at the school.
The highlight of the social campaign is the strength of the College’s Instagram which has benefitted from the regularity of professional photography and consistent #s to communicate key messages to the Wellington Community.
After 12-months working with across all Wellington College’s marketing channels our campaign had reached over 2 million people in the UK and overseas with community engagement up a staggering 227% from previous years. The video content we produced was viewed by more than 60,000 people within the Wellington Community and to prospective parents, resulting in website leads from social media increasing by up to 300%.